What are the benefits of search engine optimization?
First of all, search engine optimization is the act of positioning your website so that it will be found as the best answer to a query on a search engine such as Google, bing, Yahoo, duck duck go, or any other search engine. Even Youtube is considered a search engine because it delivers results to searchers.
Here are the top 3 benefits of search engine optimization:
- 1.Clear messaging to visitors
The first benefit is clear messaging for visitors, so when a visitor arrives on a website, they will immediately be able to know what the website is about. What does the business do? What does the website do, what sorts of content are they going to find on this site when they are visiting it, looking around, what is the site about? That is the first thing and because it is clear to visitors, it may also be clear to search engines, but they’re not necessarily one and the same thing. However, if you make it clear to search engines, it should be clear to visitors.
- 2.Increased Exposure to Your Target Audience
The second benefit of SEO is increased exposure to your target audience. Ranking in search only has the value that searchers give it. So if you rank for a phrase that nobody searches for, then there’s no real value in that. Now, ideally an SEO expert is ranking your site and you’re optimizing your site for your target audience. For example, if you are a plumber, then you have issues related to plumbing and it is clear that you offer plumbing services on your website when people visit it. So if your business or website serves a purpose that people actually need it for, they’re going to be searching for, then your rankings are going to attract the visitors who are looking for your site because it is solving the problem that they have. They go to Google with a question and that’s going to, they’re looking for an answer.
Your website hopefully has the solution to their problem. When your website has the solution, that means money for your business.
- 3.Improved and Enhanced Marketing ROI
The third benefit of SEO is improved and enhanced marketing efforts for your business. This goes along with building your brand. So one way that this is really helpful. If you were running direct mail or radio campaigns or billboard ads, any of those sorts of things maybe, or you’re putting flyers and mailers or magazines. This is a critical element because people who see your ads are going to be searching for your business online. And if they search and your business website does not show up, then you’re losing out on the return on investment and you’re losing out on new customers. Keep in mind that oftentimes competitors will even be advertising for your company’s name. So if your company isn’t showing up when people search for your company name, then you are definitely missing out on business and wasting your other marketing dollars.
SEO Is a very important part of a comprehensive marketing plan and it essentially makes sure that people don’t fall through the cracks, both your target audience and also the people who are searching specifically for your business. Either they were referred or you’re running another marketing campaign that would send them to your website. So SEO serves a very useful purpose for businesses and consumers. The search engine result pages, the Google results serve as answers to questions and problems that people have. So you want your business to be in the best position to answer that question that the consumer has. And that’s what makes being search engine optimized a win-win proposition.